Many creative business owners don’t invest time in getting to know their clients and prospective clients intimately.  As they struggle to see their worth, understand their purpose and where they belong, they often lose confidence, finding themselves overwhelmed and exhausted as they focus their energy and financial resources in all the wrong places in a bid to attract any client rather than the right client for their business.

In this section we will be looking at identifying your ideal customer, what their problems are.

The mistakes they make that cause your clients the most challenges and frustration.

The goal - knowing what your client really wants tells you what business you are really in and deepens your business purpose.

Uncovering the one solution your business is designed to provide and identifying the foundation stones that you build the value of your business on.